Introduction

Whether you call them advertising specialties, "tchotchkes", giveaways, or promotional products, they are ubiquitous. Ninety-two percent of all businesses use them at least once per year for activities such as trade shows, seminars, product launches,safety programs or customer appreciation.

Look around at the folks at work, at a kid’s soccer game, at the grocery store. Many of them will be sporting a shirt, jacket, chair, umbrella or pen with someone’s logo on it.

Promotional products are everywhere because they work. What other marketing activity elicits a smile from the recipient and a "thank you" as a response? As the quality and usefulness of promotional products continue to improve, what was an afterthought is now often the centerpiece ofan important communication effort or marketing program.

Getting Started .....................................................................>>view more What is a promotional product Who uses promotional products What are the most commonly used promotional products What are the main selection criteria in choosing vendors 9 Reasons why you should use promotional products The holiday hoopla: When is the perfect time to give away promotional products? Getting It Out There: Your Promotional Products Distribution Options The Colorful World of Promotional Products Imprinting Your Logo......................................................>>view more 5 Things Buyers Should Know About Embroidery 5 Things Buyers Should Know About Screen Printing To Screen Print or to Embroider? Engraving Essentials A Guide to Getting Your Artwork Imprinted Rights A Glossary of Imprinting and Industry Terms Embossing, Debossing and Making an Impression Boosting Your Brand......................................................>>view more The Power of a Classic Go Beyond the Usual Co-branding and your company Making the Product Work for You Product Features................................................................>>view more Promotional Products for Golf Tournaments Promo Products and the Real Estate Industry The Building Blocks of Success: Promo Products and the Construction Industry Customer Care: Promotional Products and the Health Industry Gifts for Globetrotters: Promo Products and the Travel Industry Driven to Succeed: Promo Products and the Automotive Industry Bag Basics Tips for Saving Money...................................................>>view more Five Easy Points in Promotional Products Purchasing The “Perfect” Item Avoiding the Tchotchke Trap Ten Tips for Buying Safely Online The SUAVE way to save

9 Reasons to Use Promotional Products
Promotional products are not limited to a single
objective.
There’s a lot more to promotional products than
promotion itself.
Here are 9 reasons why your promotional budget will
pay off: .... read more

What are the main selection criteria in choosing vendors
In choosing a supplier for your promotional products,
make sure that you will get the most out of your budget.
Here are some points to consider in choosing
a vendor: ...read more

5 Things Buyers Should Know About Embroidery
Considering embroidering your logo? Here are
some basic information you need to know... read more

5 Things Buyers Should Know About Screen Printing

To Screen Print or to Embroider?
Here are some tips for deciding which imprint method
to use…
You already thought of the perfect apparel for your
campaign. The next thing you have to do is to
decide what imprint method to use. Will you ...read more